Privacy policy

STRIDE Fitness Franchising (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from our online retail store.

This policy is designed to comply with applicable privacy laws, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the General Data Protection Regulation (GDPR).

Information We Collect

We collect personal information you provide directly, including:

• Name
• Email address
• Phone number
• Billing and shipping address
• Payment information (processed securely via third parties)
• Franchise affiliation or business information (if applicable)

We automatically collect certain data:

• IP address
• Device and browser information
• Pages viewed and usage behavior
• Cookies and tracking identifiers

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your data under the following legal bases:

• Contractual necessity (to fulfill orders)
• Legitimate interests (to improve services and prevent fraud)
• Consent (for marketing and cookies where required)
• Legal obligations

How We Use Your Information

We use your information to:

• Process transactions and fulfill orders
• Provide customer support
• Enable franchisee-specific access and pricing
• Improve website performance and user experience
• Send marketing communications (with consent where required)
• Prevent fraud and ensure security

Sharing Your Information

We do not sell your personal information.

We may share information with service providers, including:

• Payment processors (e.g., Shopify Payments, Klarna, Stripe)
• Fulfillment and shipping partners
• Analytics and marketing providers
• Technology infrastructure providers

These parties are contractually obligated to protect your information.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Operate and improve the site
• Remember preferences
• Analyze traffic
• Deliver relevant advertising

Where required by law, we obtain your consent before placing non-essential cookies.

Your Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose
• Request access to your personal information
• Request deletion of your personal information
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information (we do not sell data)
• Limit use of sensitive personal information (if applicable)
• Non-discrimination for exercising your rights

To exercise your rights, contact us at [email protected].

Your Data Protection Rights (GDPR)

If you are located in the EEA or UK, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure (“right to be forgotten”)
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

You also have the right to lodge a complaint with a data protection authority.

Data Retention

We retain personal information only as long as necessary for:

• Fulfilling orders
• Legal and tax obligations
• Business operations and recordkeeping

Data Transfers (GDPR)

If you are located outside the United States, your information may be transferred to and processed in the United States.

We take appropriate safeguards to ensure your data is protected.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information.

Payment information is processed securely by third-party providers and is not stored on our servers.

Franchisee Access and Restricted Content

Certain portions of the store are restricted to verified STRIDE Fitness franchisees.

We may collect and use business affiliation data to manage access to wholesale pricing and exclusive products.

Third-Party Links

Our website may include links to third-party sites. We are not responsible for their privacy practices.

Children’s Privacy

Our services are not intended for individuals under 13 years of age, and we do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this policy from time to time. Updates will be posted with a revised effective date.

Contact Information

If you have questions or requests regarding this Privacy Policy, please contact:

STRIDE Fitness Franchising
Email: [email protected]